Join over 3500 happy   users!Find firm   Best firms   Coupons   $
The First Mover Myth: Why Being an Improver is Actually Better

In the business world, there's this idea that being the first to enter a market guarantees success. But things are changing, especially in the prop trading industry – where companies trade using their own money. See, there's a big shift happening there. Some reports suggest that only a few big companies will control most of the market soon. This change challenges the belief that being the first is always best. It's kind of like the stories we hear about starting something new and being the pioneer. But in the prop trading world, that belief might not hold anymore.

This industry is facing problems because of scandals that hurt its reputation. So, the connection between the myth of being the first and what's happening now in prop trading raises questions about what leads to success in business. It's all about adapting, getting better, and doing things right – even in a changing world. Before discussing what the future seems to hold for the prop trading industry and which prop firms are most likely to dominate it and why, let us first focus on debunking the myth of first mover advantage.

The Myth of First Mover Advantage: Why Improving Trump's Pioneering in Business Success

In the realm of business, there exists a pervasive myth—the myth of the "first mover advantage." Countless entrepreneurs have been led to believe that being the pioneer, the trailblazer in a particular industry or niche, is the ultimate key to success. While this notion has some merit, it's time to debunk this myth and shed light on a more reliable path to triumph: the art of improvement. The concept of the first mover advantage suggests that the initial entrant into a market reaps significant long-term benefits by being the first to offer a product or service. It's often hailed as a strategic advantage that secures a dominant position in the market, making it difficult for competitors to catch up. However, reality paints a more nuanced picture.

History has shown us that being the first doesn't guarantee success. Consider the fate of numerous pioneers whose names have faded into obscurity while later entrants soared to great heights. Take, for instance, Friendster, the pioneer in social networking before the era of Facebook. Despite its initial success, it faltered in adapting to market changes and eventually succumbed to competitors who improved upon its model.

The key to enduring success doesn't lie solely in being the first; rather, it resides in offering a superior product or service. Improvement is the catalyst that propels a business forward. Instead of fixating on being the originator of an idea, entrepreneurs should focus on enhancing existing offerings.

One of the primary drawbacks of being the first mover is the high level of uncertainty. Pioneers often face the burden of educating the market about a new concept, dealing with untested business models, and navigating unforeseen challenges. On the contrary, improvers have the advantage of learning from the successes and failures of their predecessors, allowing them to refine their strategies and offerings accordingly. The case for improvement over innovation becomes more compelling when examining consumer behavior. Consumers are not always loyal to the first entrant; they are loyal to quality, reliability, and value. If a later entrant can provide a superior experience or address unmet needs better than the first mover, consumers will readily switch allegiance.

Furthermore, being an improver grants a business the flexibility to observe the market, identify pain points, and innovate strategically. This approach minimizes the risks associated with uncharted territories while maximizing the chances of meeting consumer demands effectively.

You don't need to be the first mover to succeed in business, you need to offer a better product

Consider the success stories of companies like Google and Amazon. They weren't the pioneers in their respective fields, but their relentless focus on enhancing user experience and delivering unparalleled value catapulted them to industry dominance.

In conclusion, the adage "You don't need to be the first mover to succeed in business, you need to offer a better product" encapsulates a profound truth. While being the first may provide a temporary advantage, sustainable success hinges on continuous improvement and meeting consumer needs more effectively than competitors. Embracing the role of an improver allows businesses to thrive by prioritizing innovation, adaptability, and consumer-centric strategies—ingredients essential for long-term prosperity in the dynamic landscape of business. In the end, it's not about who arrives first; it's about who evolves and serves better. And this latter conclusion is especially relevant in the current prop trading landscape. Let us see why:

The prop trading industry in an era of transformation

The landscape of the proprietary (prop) trading sector is undergoing a profound transformation, signaling a significant shift in market dynamics. Forecasts indicate an imminent consolidation, with a small cluster of top-tier firms anticipated to wield an overwhelming 80% control over the industry in the foreseeable future. This progression has ignited crucial discussions, especially given the tarnished image of the proprietary trading sphere in 2023, marred by scandals that reverberated particularly across the United States.

In the wake of such transformations, a notable emphasis on Foreign Exchange (FX) within the proprietary trading domain has emerged. Reports highlight the global reach of these proprietary trading firms, primarily centered around American and British markets. The Acuity Proprietary Trading Management Insight Report, released in November, offered compelling insights, projecting a substantial surge in the sector's activities slated for 2024.

Surprisingly, nearly 45% of FX trading entities have laid ambitious plans to significantly amplify their engagements within this asset class, notably exhibiting heightened interest in equity options. Conversely, a palpable wane in interest towards cash equities has been observed, particularly evident in Europe, where a considerable number of prop firms are actively seeking to curtail their exposure.

According to analysts, these plans highlight the industry's proactive approach to investing to enhance market connectivity and exploring new avenues, as prop trading firms enhance their ongoing efforts to adapt and fortify their positions amid the evolving market landscape. However, amidst these advancements, the specter of past scandals looms large over the industry, with the notorious case of My Forex Funds being a focal point. The shadow cast by high-profile legal actions initiated by regulatory bodies like the Commodity Futures Trading Commission (CFTC) in the United States and the Ontario Securities Commission (OSC) in Canada has cast a pall over the sector's reputation.

In a tumultuous turn of events, the regulatory actions targeted two entities operating under the My Forex Funds banner, raising pertinent questions about the credibility and ethical underpinnings of these firms. Allegations of commissions amounting to a staggering $310 million involving 135,000 clients further accentuate the industry's urgency for stringent oversight and accountability.

Looking ahead, industry insiders envision a landscape where the proprietary trading realm stabilizes, with a limited number of dominant players capturing the lion's share, roughly 70-80%, of the market. This projection, while indicative of a more consolidated environment, underscores the need for regulatory intervention to promote professionalism and transparency within the industry.

It would thus be fair to argue that in the evolving landscape of proprietary trading, the spotlight remains fixed on the delicate balance between industry consolidation, regulatory scrutiny, and the imperative to bolster transparency and professionalism. As the sector grapples with its past, while navigating towards a more stable future, pursuing innovation, credibility, and trader-centric approaches remains pivotal for sustained progress.

Prop firms to watch out for in 2024

So, which prop firms are set not only to survive but dominate the market soon? Well, the answer is simple. Those who dare to question the usual ways of doing things and seek the chance to change how financial services work. Those who bring in brand-new ideas that could completely change how people deal with money and markets. Those who are working hard to make better products and who are at the same time committed to rethinking what success means. This is pushing them to the front of the fintech revolution, where they're making a way for everyone to have better access to trading opportunities.

Success is more likely for prop firms that are credible and trader-centric. One prime example may well be FTMO due to its focus on empowering traders through initiatives such as the FTMO Academy education platform, showcasing a commitment to nurturing and enhancing the trading community. Another one to watch out for is FunderPro, a pioneering prop trading firm, that aims to level the playing field for retail traders and grant them access to significant investment opportunities, boasting a trading challenge that stands out for its straightforward rules, achievable goals, and perhaps its most significant advantage – an open-ended time frame for participants.


To recap, in the coming year, the success of prop trading firms hinges on their adeptness in navigating a rapidly changing landscape. Those emerging victorious will be the ones that prioritize their clients above all else. These firms will stand out by being dependable, transparent, and putting their clients' needs at the forefront. By building trust, embracing innovation, and staying attentive to their clients' evolving requirements, these firms will establish themselves as leaders in the industry. Ultimately, their prosperity will be intertwined with their ability to strike a balance between serving their clients exceptionally well and managing the complexities and challenges of the financial world.

  • Share this post!
Posted by
George Milios

George Milios

Lead Generation & Business Growth Specialist

Helping Companies Scale their Organic Traffic & Conversions over the long-term by implementing strategies that work. In addition, George is an avid cryptocurrency researcher, advisor, investor, and trader.

Related Posts

SurgeTrader shuts down. Another firm has closed all operations
SurgeTrader shuts down. Another firm has closed all operations

Another one bites the dust: SurgeTrader shuts down as new clouds The first round of troubles for the prop industry came earlier this year, when in February ...

The Funded Trader and Why They Shut Down Permanently
The Funded Trader and Why They Shut Down Permanently

The prop trading industry keeps taking blows as firm after firm keeps getting into trouble. Having landed squarely on the watchlist of pertinent regulators across ...

Best Prop Firms for Fastest Payouts
Best Prop Firms for Fastest Payouts

As prop trading continues to gain traction and popularity albeit facing challenges against mounting regulatory pressures, it is crucial for existing or prospective ...

The Great Prop Trading Revamp: Navigating Uncertain Waters
The Great Prop Trading Revamp: Navigating Uncertain Waters

In the bustling world of prop trading, uncertainty looms large as a whirlwind of change disrupts conventional approaches and challenges the status quo. Let’s ...