Start-Business-Online.com is an independent research hub focused on prop trading firms, forex brokers, and trading platforms.
Who We Are
Start-Business-Online.com is an independent research hub focused on prop trading firms, forex brokers and trading platforms. We sit in the middle of the ecosystem:
- Traders use our tools, rankings and guides to choose safer and more suitable firms.
- Firms & fintechs use our benchmarks and insights to understand how their offers compare and how to improve them.
Our background is a mix of trading, fintech and performance marketing. That combination lets us look past the hype and focus on the numbers that actually matter: risk rules, pricing, drawdown models, payout behaviour and long-term sustainability. Our goal is simple: turn a complex, opaque industry into something transparent and data-driven.
Founder's Statement
When we founded this project in August 2004, the vision was to build something different: innovative, independent and flexible. Over the years we realised that our real passion lay in the trading world – especially in how prop firms and brokers design their products and how traders experience them.
Today, our focus is on helping traders and firms meet in the middle. Traders deserve clear information, realistic expectations and honest comparisons. Firms deserve accurate, data-based feedback that goes beyond social media noise. Every member of our small team contributes ideas, research and analysis so that what we publish is useful, fair and grounded in reality.
We’ve grown steadily by sticking to a simple rule: be transparent, stay independent, and always prioritise long-term trust over short-term clicks.
George Milios
Founder & Managing Director
Applying Technology to Trading With a Customer Focus
We treat trading and fintech as a data problem first. We collect and normalise challenge rules, fees, drawdown types, payout schedules, platforms and restrictions across many different firms. Then we turn that raw information into comparison tools, dashboards and research that real people can understand.
For traders, this means practical calculators, side-by-side comparisons and guides that show how different firms actually behave, not just what their landing pages promise. For firms & fintechs, it means benchmarks, insights into trader expectations and clear signals about where their product is strong and where it needs work.
Technology is not just a buzzword for us – it’s how we keep our coverage accurate, up to date and aligned with what traders and partners really need.
Experience in Transforming the Trading & Fintech Industry
We have spent years working with brokers, liquidity providers, technology vendors and prop trading brands. That experience taught us how fragmented the information in this space can be and how difficult it is for both traders and firms to see the full picture.
Our role is to act as a bridge:
- Giving traders clear, honest context around risk, rules and reputation.
- Giving firms and fintechs structured feedback, competitive benchmarks and communication ideas that build trust instead of confusion.
As the industry evolves – new models, new platforms, new regulations – we evolve with it, but our mission stays the same: make prop trading and forex more transparent, data-driven and sustainable for everyone involved.