Although most search engines, such as Google and Bing, have at times refuted claims that posts in social media channels, for example on Facebook and Twitter, and the popularity such posts attract, are factors which directly influence the ranking of search engine results, most industry experts agree that a proper, well-designed social media strategy is an ...
In Cyprus most online companies, and especially those in the retail sector, are actually companies with a pre-existing brick and mortar physical existence, which also decide to acquire an online component as well. However, often they fall into the trap of functioning as separate entities and one of the biggest challenges they face is being able to come across ...
If you are selling any kind of products or services, either offline, online or though both, you know that the quality of your offering should be your paramount consideration, since your aim is for prospective clients to trust you and set what you are offering apart from your competitors rendering your their vendor of preference. However, communicating to your ...
If you are reading this post then you have most probably already taken the decision to venture into the challenging and wonderful world of online commerce and feel determined to start your own online business or take your existing offline business and try to expand it online. As a first step, let us congratulate you on your decision and wish you the best of ...
Search engine optimization, known in short as SEO is perhaps one of the most powerful tools in the hands of every e-commerce and generally any business with an online presence. Although the concept of SEO is not too difficult to comprehend for any entrepreneur, the existence of various SEO strategies does tend to make matters seem more complicated. However, the ...
If you are thinking of starting a business online you are probably already aware that setting up such a business is relatively simple and it is not hindered by excessive entry barriers. However, it is not an exaggeration to argue that although bundles of online business set off there is a massive number of them that fail, simply because those behind them fall ...
The remarkable increase in online trading and business activities have led many traditional offline business owners to seek to take their business online, although they are still those more traditional entrepreneurs who still ponder whether there is scope in taking such a step. What one should always remember is that setting up a venture exclusively online, ...