The rapid development and evolution of the retail trading industry led to the emergence of new platforms, which came to instill a much-needed diversity in a field which was dominated for years by a single player. From 2011 onwards, technology providers were spurred to continually innovate and improve their trading tools.
Today, the market is saturated with various platforms, yet not all boast the same level of maturity and testing. Many are simply thin clients or different front-ends for well-known software, rather than standalone systems. Among the standout solutions gaining attention is Match-Trader, which has been in development since 2013. Over a decade, Match-Trader has consistently expanded its proprietary software and services for forex brokers and traders, while recent developments have helped it consolidate its market share and presence even further.
The creator of the Match-Trader platform, Match-Trade Technologies, is a much coveted and pioneering forex and cryptocurrency technology provider. Recognized as the Best Multi-Asset Trading Platform by Forex Awards (2021) and Ultimate Fintech (2022 & 2023), the company currently offers a platform server with multiple APIs, White Labels with Client Office for Traders, Forex CRM for Brokers, and Match2Pay, a blockchain-based Crypto Payment Gateway. Operating globally since 2013, with offices in Cyprus, Poland, South Korea, Malaysia, India, and the USA, Match-Trade Technologies combines state-of-the-art matching engine technology with deep liquidity through its strategic partnership with CySEC-regulated Match-Prime Liquidity Provider.
Match-Trader’s journey began with an ultra-fast matching engine, first launched in 2015 for institutional clients. The platform's matching technology quickly gained popularity for its speed and reliability, executing over 50,000 transactions per second with less than three milliseconds of latency. Forex providers could access this technology through the web-based Match-Trader platform or via FIX API. As the system evolved, Match-Trader built an in-house FIX Bridge, integrating seamlessly with major ECN liquidity providers and popular retail trading platforms.
Although initially designed for institutional clients, Match-Trader soon expanded to serve the retail market. Although an integration with MetaQuotes’ MT4/5 never materialized, the platform's development continued, adding a retail module to meet individual traders' needs. By 2020, Match-Trader introduced a retail module with an enhanced back-end and a trader-centered design, officially launching its White Label offer for retail brokers, a move that proved catalytic for the platform’s popularity and growth.
The platform was hence redesigned using cutting-edge Progressive Web App (PWA) technology, meaning that it now offers an omnichannel trading experience. This allows traders to seamlessly switch between devices with synchronized settings, making Match-Trader a unique solution in the forex market. Brokers also benefit from diverse distribution channels, enabling downloads directly from their websites, a crucial aspect ever since Apple began treating platforms from different brokers as duplicates.
By 2022, Match-Trader had attracted dozens of brokers and around 40 partners, including major CRMs and supporting apps. This success led to the decision to offer a full server license. Despite not being widely recognized among traders initially, the company’s reputation among brokers and technology providers facilitated the sale of 12 servers within six months, including to major White Label providers like Tools for Brokers and B2Broker.
With over 100,000 active trading accounts on its own server, Match-Trader demonstrated high processing capacity and adaptability to clients' existing software. The platform's performance in 2022 saw a 103% revenue growth, with customer deposits tripling, cementing Match-Trader as a preferred choice for traders.
Match-Trader, available to all forex participants since 2020, continues to evolve. The PRO version, part of the CySEC-regulated liquidity solution offered by Match-Prime Liquidity, has been updated to meet the highest standards. Both solutions are promoted globally, with the team attending industry expos worldwide.
The Match-Trader platform stands out for its simplicity and user-friendliness, featuring single sign-on access to CRM and Social Trading to boost engagement and retention. Traders can deposit, verify their identities, and access the Partner Room without leaving the app.
Moreover, the platform offers special features for White Label providers, allowing brokers to set individual symbols without inconsistencies. All charts show prices precisely as they appear in the Market Watch, including broker-specific markups. The end-of-day time can also be customized to the broker's timezone for accurate swaps and statements.
More specifically, the main strongpoints of the Match-Trader platform are:
Despite its numerous advanced features, the Match-Trader platform may be argued to be facing possible weaknesses in relation to:
Choosing a broker that uses the Match-Trader platform involves several key considerations to ensure you select a reputable and efficient service. Here are some guidelines to help you make an informed decision:
With all these in mind, here’s the top Match-Trader brokers, as assessed by our team:
Top alternative: FunderPro (Get a 20% OFF Exclusive Discount Coupon)
So which Firms are better than Funded Trading Plus for October 2024?
Prop Firm | Platforms |
---|---|
Funded Trading Plus | cTrader, Match-Trader, MetaTrader 4, MetaTrader 5 |
Ment Funding | cTrader, Match-Trader, MetaTrader 4, MetaTrader 5 |
Alpine Funded | cTrader, Match-Trader, MetaTrader 4, MetaTrader 5 |
Smart Prop Trader | cTrader, Match-Trader, MetaTrader 4, MetaTrader 5 |
Match-Trader presents a robust and flexible trading platform with numerous advanced features, making it a strong contender in the market. Its customizability, scalability, and integration capabilities are significant advantages. Brokers considering Match-Trader need to weigh these factors carefully to determine if it aligns with their specific needs and long-term strategy.
Firms turning to Match-Trader often do so after experiencing various issues with MetaTrader, one of the most widely used trading platforms in the forex industry. These problems can range from regulatory challenges to technical limitations. Here are some reasons why firms might be prompted to make the switch:
In a nutshell, it can be concluded that the move to Match-Trader is often driven by a combination of regulatory, technical, and strategic factors. Firms looking for greater customization, scalability, advanced features, and better integration options find Match-Trader to be a compelling alternative to MetaTrader. As the trading environment continues to evolve, platforms like Match-Trader that offer flexibility and innovation are likely to attract more brokers seeking to enhance their service offerings and operational efficiency. In fact, there is no doubt that Match-Trader has benefited significantly from the recent problems between prop trading firms and MetaTrader, particularly issues related to MetaQuotes' licensing policies and restrictions. Moreover, Match-Trader has been building a robust ecosystem of partners, including major distribution systems, leading CRMs, and supporting apps. This ecosystem makes it easier for brokers to integrate Match-Trader into their existing operations, enhancing its appeal over more restrictive platforms like MetaTrader.
The way forward for Match-Trader looks very promising as it has effectively leveraged the dissatisfaction and operational challenges faced by prop trading firms using MetaTrader. By offering a flexible, technologically advanced, and regulatory-compliant alternative, Match-Trader has positioned itself as a strong contender in the trading platform market, attracting brokers and prop firms looking for more reliable and adaptable solutions.
Match-Trade has introduced key updates to its Prop Trading Solution, enhancing its CRM system. Brokers can now choose between manual or automatic phase progression for traders, with a new "Evaluation Requests" tab allowing administrators to approve ... [show/hide]
Thursday 26 September, 2024
Match-Trade Technologies has upgraded its Match-Trader platform to support proprietary trading (prop) firms by integrating TradingView charts. This integration provides all clients and traders access to popular TradingView charts at no extra cost. The collaboration with TradingView, initially for regulated forex brokers, now extends to prop firms, enhancing the platform’s capabilities. Traders can easily switch between TradingView and proprietary charts, ... [show/hide]
Friday 02 August, 2024
To help prop trading firms attract and retain traders, the Match-Trader platform now features promo codes. These codes reduce trading challenge fees, reward referrers with bonuses, and offer discounts on new challenges to encourage continuous ... [show/hide]
Tuesday 25 June, 2024