Searches engines such as Google, are constantly changing and improving their ranking algorithms that determine the ranking of search engine results, placing an increasing significance on the quality of user experience and aiming to help online searchers fare better. As a forex entrepreneur, you don’t only need to engage in forex SEO in order to make your forex website more visible and better accessible for users, but you also have to address the issue of forex conversion rate optimization (CRO) which works on improving the experience users derive from your forex website leading to higher conversion rates and turning simple visitors to actual paying customers.
The incorporation of both forex SEO and forex CRO is key for the success of any forex website and none of the two strategies should be overlooked or ignored. In fact, using forex SEO tactics can definitely lead to better CRO results, achieving not only higher rankings but also higher conversion rates.
So, if you are a Cyprus based forex company, our team of resident experts here at start-business-online and Netresort, having already helped many forex firms operating from Cyprus meet with success, has the following tips to share with you:
Dynamic content, as opposed to static content, entails the incorporation in your forex website of content that changes and adapts based on a series of factors, such as the geographical location of a visitor, the choice of service type they indicate etc. Using dynamic content is a spectacular way to enhance the experience that a user gets from your site, because it offers visitors an unparalleled sense of personalization which creates trust, loyalty and desire to become a repeater. Thus, the use of dynamic content should be an integral part of your forex SEO strategy.
Having proper, useful and dynamic content on your forex website alone is not enough. This content should be paired with and accompanied by photos, pictures, charts and other visual elements, as well as videos, because these are particularly appealing to users, they attract their attention and improve their overall experience. Moreover, such visual content encourages users to stay longer on your website and sparks their interest and curiosity. The duration of each user’s visit on your forex website is a crucial factor for success and the longer the duration the greater the chance to achieve conversions. Visits lasting a mere thirty seconds or less can be deemed as poor, while visits of a duration longer than two minutes are considered excellent and hold the greatest potential.
A fact that many entrepreneurs fail to realize is that slow loading times in websites are perhaps the most important contributor towards lower conversion rates. Especially in the case of forex websites, the factor of loading speed is even more crucial, as this is also tied to the speed of execution of the online transactions of traders. Therefore, you need to ensure that your forex website loads fast and without problems, not only on desktops and laptops but on all types of mobile devices as well. If your forex website takes too long to load or if it is not properly optimized for use on mobile devices, then users will not revisit it and choose a competitor with faster loading times instead.
As part of your overall forex SEO effort you need to use longer and more specific keywords, for example incorporating the geographical location of your business or the geographical location of the consumers for which you aspire to become the provider of forex services. Such targeting helps in achieving higher conversion rates as it enables the attraction of more local users, while longer tail keywords make the search results obtained less abstract and more specific.
Your forex website and your efforts for SEO and CRO stand to benefit a lot if you incorporate the trend of neurodesign and adopt the results of neuroscience research and its resulting theories in order to accordingly optimize your digital content. Designing and developing your forex website in accordance to principles of neuroaesthetics is bound to bring you enhanced customer engagement and boosted profitability.
Contact our expert team today, to find out more about SEO and CRO in the forex industry and help your Cyprus based forex website excel!
SEO Expert, Marketer
When I’m asked what I do for a living, I debate in my head how to answer the question. Should I say: "I’m an SEO" and wait for the inevitably confused look? Perhaps I should go with my best friend’s answer, instead: “He looks through and organizes information on the internet to get high rankings on Google.” You have to admit, anyone who can organize the internet is probably pretty cool. Should I keep my answers brief, or should I take a little time and educate them about the awesomeness of SEO?
A good looking website is useless if it doesn’t have the content or optimised website design to make sure it can be found on Google. You Need Someone Who Knows What They Are Doing.