Latest SEO & SEM trends - Gain insights and inspiration

As organic and paid methods to enhance your digital marketing efforts, improve your search engine result rankings and boost the traffic attracted and client conversion rates achieved are at the core of what our team does best, by following our blog on the latest SEO and SEM trends you will be in a unique position to make the best of the latest strategies, trends, various tools and ideas for marketers presented herewith.

If you want to stay up to date on current and future trends and be able to even act proactively rather than reactively in your SEO and SEM efforts, to give you a competitive edge over your competitors, our dedicated blog posts, articles and analyses are a powerful tool in your hands. Broaden your horizons, expand your knowledge and understanding and gain insights and inspiration to guide your own efforts and maximize your potential and chances for online success.

COVID 19 pandemic: is the time to revisit your SEO strategy?
  • Friday 17 April, 2020

COVID 19 pandemic: is the time to revisit your SEO strategy?

None would doubt that the new coronavirus pandemic has brought severe disruptions globally in nearly all facets of life for all people across the globe. As the crisis and its negative effects seem to be here to stay for the foreseeable, citizens all over the world are making drastic changes to their lives in an attempt to adapt and adjust to what is now ...

How to Outrank Your Competitors with Local SEO
  • Monday 09 March, 2020

How to Outrank Your Competitors with Local SEO

Every small or medium sized business with one or multiple brick and mortar locations, or every service provider active within a specific geographical area, which in the case of small countries such as Cyprus covers pretty much the vast majority of businesses on the market and across the board, stands to benefit greatly from the use of local SEO. Localised SEO ...

Climbing up to “Position Zero”: How to Win Featured Snippets
  • Wednesday 19 February, 2020

Climbing up to “Position Zero”: How to Win Featured Snippets

When one conducts a search through a search engine online, mainly on Google, since it dominates the scene, the Search Engine Results Page or SERP returns, not only the paid ad on top, followed by the organically obtained search results, but usually in between the two, one or more featured snippets, neatly positioned above all organic results, placed on what has ...

If you are building it, SEO it!
  • Saturday 20 October, 2018

If you are building it, SEO it!

For modern businesses having a website is no longer a luxury, but a dire necessity. If you want to look trustworthy, authoritative and create to prospective clients the confidence that you are relevant and up-to-date, then you absolutely need to have a website, irrespective of the line of business you are in. However, just having a website will not do the ...

If you can see it, you can SEO it!
  • Tuesday 09 October, 2018

If you can see it, you can SEO it!

I don’t usually write blog articles on the personal level, but today I think I should make an exception. The reason is a chance meeting I had the other day with an old friend from school, whom I hadn’t seen for twenty years. So, here’s how it all went down: I bumped into Andy while queuing for coffee and following the initial greetings he went on to ask ...

Practical ways to enhance your SEO strategy
  • Saturday 30 June, 2018

Practical ways to enhance your SEO strategy

If you are an entrepreneur operating in the online spectrum of the Cyprus market, then you should already be aware of the massive importance that an efficient and effective SEO strategy has towards the success of your business. Ranking high in search engine results pages can do wonders in terms of the visibility and credibility of your offering in the eyes of ...

SEO benefits, tips and hints
  • Friday 22 June, 2018

SEO benefits, tips and hints

All online entrepreneurs are being bombarded with arguments about the importance of SEO and the catalytic effect it could have in making or breaking their online venture. Thus, they either resort to experts to help them implement effective SEO strategies or try to read up on the matter to be able to try and apply SEO effectively on their own. Whether you belong ...

SEO loopholes and smart tricks for Cyprus based companies
  • Tuesday 19 June, 2018

SEO loopholes and smart tricks for Cyprus based companies

In Cyprus most online companies, and especially those in the retail sector, are actually companies with a pre-existing brick and mortar physical existence, which also decide to acquire an online component as well. However, often they fall into the trap of functioning as separate entities and one of the biggest challenges they face is being able to come across ...