Cyprus enjoys a high reputation as a business and services centre and this sector is the pillar of the country’s economy. The provision of a high standard of legal services to individuals and companies based on the island, as well as the country’s sound legal system are a strong asset when it comes to attracting further investment and for the smooth functioning of the overall economy of the country. As a result, the legal profession is a coveted but also highly competitive niche in Cyprus and this posses a challenge for legal professionals wishing to stand out from the rest and attract more customers.
At start-business-online.com we are proud of our impressive track record so far in helping our legal clients achieve market-leading rankings for their respective specialty and their respective geo-locales. Our targeted SEO for Cyprus based lawyers strategies can your own legal firm excel as well, representing a whole new way of generating business online and helping you turn into an industry leader for your legal specialties in the locations where you operate. In today’s fast changing world, your success cannot rely on advertising methods of the past, such as being listed in the local phonebook. If you don’t want to be left behind, then you absolutely need to obtain an online presence for your legal firm and make sure this presence is highly visible to prospective clients through the achievement of high rankings across the results pages of all search engines.
Searching online to find a professional nearby is fast becoming mainstream and the most used method for consumers throughout the world, and Cyprus is no exception to this rule. Therefore, effective internet and digital marketing has become a crucial success factor especially for professionals in the services sector, such as lawyers, accountants, financial advisors etc. All the more so because in these professions, the cost of other types of mass-media advertising, such as tv commercials for example, came at high costs which are prohibitive, while such methods have proven to be highly ineffective at reaching actual potential clients.
In terms of internet marketing businesses have two main possible avenues to tread when trying to reach out for more customers, namely pay-per-click (PPC) and search engine optimization (SEO). PPC results appear in the “sponsored” or “advertising” section at the top of all commercial search engines. However, for many law firms, running a PPC campaign for their targeted keywords comes at an excessive cost, which practically outweighs any benefits to be had from appearing on the top, before the viewer scrolls down the search results page.
Moreover, tons of relevant consumer behavior studies have revealed that organic results, i.e. ranking high naturally through your SEO efforts, generate almost nine times the clicks as sponsored results. This is because consumers have become “trained” to ignore the paid high rankings and give more trust and preference to those companies who manage to rank high on merit rather than paying for it. Still PPC campaigns may yield traffic under certain circumstances, but natural high rankings achieved through effective SEO do bring more quality and qualified traffic, with greater chances for leads and conversions.
In a nutshell, a properly designed and effectively implemented SEO strategy for your law firm is bound to bring it increased legitimacy and greatly aid in building a trusted profile for your business and the services you offer. Gaining the trust of prospective legal customers and building and fostering a healthy relationship with them via your website and presence on other digital media, such as on social media platforms, is a bullet proof method for taking your Cyprus based legal firm to the next level and help you stand out and grow. Contact our enthusiastic team today for a free consultation and let us show you how we can put the impressive powers of SEO at your disposal to spiral your law firm to unrivalled success.