Pay-per-click (PPC) trends - Improve your Paid advertising

Paid advertising is almost certainly the fastest way to get your site on top of search engine results pages, whilst also providing you with a very viable way to attract and lure in valuable and promising traffic that you can convert into paying customers.

Paying for it however, will not suffice. PPC and other paid marketing campaigns need careful planning and masterful managing if they are to yield the desired results and be worth the effort and the cost they entail. The world of paid advertising is complex and to make the most of it you need to know how it works, as well as be aware of tips, trends, tactics, strategies and techniques that will help you best navigate the complexities and challenges.

Armed with the knowledge provided in our blog articles, guides and case studies you will be able to try out PPC and other paid marketing options for the first time, or effectively evaluate your current PPC efforts and amend and adjust them accordingly to improve their performance, the results yielded, the traffic received and the customers earned through your paid marketing efforts.

Unravelling the PPC Vs SEO dilemma

Unravelling the PPC Vs SEO dilemma

Here at Netresort we talk to clients a lot and like to listen to their concerns, hear their problems and try to propose the best answers to all their online business stresses and worries. A question that keeps coming up again and again in our encounters with entrepreneurs across the entire spectrum is the dilemma of choosing between resorting to Pay-Per-Click ...

SEO or PPC? Helping a start-up decide

SEO or PPC? Helping a start-up decide

High online visibility and ease of access via search engines are crucial factors for any start-up. Think that on Google alone, over 40,000 searches are being performed every second! This makes it very clear that in order to achieve good generation of traffic to your website you need to manage to rank high on search engine results’ pages so that prospective ...