An effective and integrated app marketing effort has use acquisition as its most vital pillar. App user acquisition is essentially the downloading and installing of the mobile app, either through organic search, word of mouth, paid campaigns or referrals. The most effective acquisition strategies should not only focus on paid traffic efforts but instead utilize all available channels to achieve this.
In accordance to your overall marketing strategy and in line with your campaign goals, we help you make the most of mobile performance ad networks, mobile video, social platforms (e.g. Facebook and Twitter) as well as direct media placement at relevant targeted outlets.
Irrespective of the approach or approach mix we adopt, we make sure the right app analytics are in place to help us track and monitor performance and evaluate the results to achieve the most profitable and suitable marketing strategy.
Based on the conclusions reached through analysing customer retention and customer behaviour data, we uncover the channels that deliver the higher returns on marketing investment and concentrate the user acquisition efforts in that direction. The key to success lies in correctly and effectively assessing and evaluating which are the suitable channels used and which approach works better for your own specific app.
Strategies used to this end include: