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Launching, promoting and monetizing your app through a detailed marketing plan

The detailed app marketing plan that we offer is essentially a step-by-step approach for the launching, promotion and monetization of your app, taking into account the existing competitive landscape, the profile of targeted audience, as well as the expectations of the end users, while at the same time identifying the available market opportunities and any possible challenges. The aim is to help you chose the most proper and viable path in order to achieve sustainable growth of your mobile business.

The uncertainty regarding the approach to adopt to best grow an app’s user base and most effectively monetize their mobile business is a problem for many companies. Recognizing this we pay particular importance to developing a well thought-out app marketing strategy to effectively achieve monetization.

Since research has shown that one in five apps downloaded are not used more than a single time, mere download numbers do not have much use as a success metric, since they do not reveal about the real number of acquired users or the further use of the app. This is why further metrics and analysis are required in order to uncover the long term value of the users of an app. And because mobile use is increasing and with it so is the use of mobile apps, new as well as established businesses should seek to take advantage of mobile apps as a very promising revenue generator.

Achieving an increase in app usage, converting users and subsequently increasing revenues should be the end targets of your mobile app marketing strategy and this requires a deep understanding of all the relevant principles so that the proposed marketing plan is as effective as possible.

    Strategies used to this end include:
  • Analysis of your competitors and the market landscape you operate in
  • Providing a thorough insight of the mobile app ecosystem in general
  • Defining the specific role of your app in the overall context of the global markets
  • Recognition of your key competitive advantages over existing competitors
  • Devising a proposition outlining your unique value
  • Gaining a deep understanding of your target audience
  • Implementing value-based segmentations of your target group
  • Deciding which key markets and categories are specifically suitable for your app
  • Setting the most appropriate time, place and context for proceeding with the launching of your mobile app
  • Clearly defining the tactics and goals of your overall marketing campaign
  • Offering projected forecasts for the expected performance of the campaign
  • Effectively obtaining metrics with regards to long-term ROI and lifetime user value
  • Turning the insights and research data acquired into actionable marketing tactics

Talk to the Team

Launching, promoting and monetizing your app through a detailed marketing plan

Talk to the Team