We have a vast array of happy clients with whom we have worked together to create appealing content that effectively targets their desired audiences and increases brand visibility and awareness. In turn, this leads to opportunities for influencing behaviours and fostering interaction and engagement, achieving customer attraction. However, we should always bear in mind that the volume of content being created on the web daily is huge and this is why we should strive to make the content we create stand out by making sure it is credible, valid, unique, purposeful and attractive. Content marketing is the most important pillar of our SEO and link building strategies because content is not only a decisive factor in search engine rankings, but also attracts links and encourages social sharing and the creation of buzz around a particular brand, service or product.
Users have indicated their preference to websites that are more graphical and experience oriented, over those that only contain plain chunks of text. However, highlighting the main information in the form of snippets, or bullet points is still considered important and useful.
Devising a uniform and consistent style guide, by which all published content adheres to, is very important for content both online and offline. The style guide should be consistent with the overall image of the brand, product or service and make sure all content follows the parameters set in the style guide prevents the broadcast of messages that are confusing or inconsistent.
Netresort has vast experience and proven expertise in the creation of search engine optimized content which is crucial for securing high rankings in all search engines.
An information gathering is the vital first step in the content generation process and it is facilitated through the use of a purposely-created template is created for each page according to the specific content requirements.
We can cater for your content needs in multiple languages, either by arranging the translation of the existing material from English or by creating content from scratch for each desired language featured on your website. We can undertake the process ourselves or help you liaise with experts who can deliver the desired outcome, or even support in-house teams who wish to do it themselves. In all cases the end target is the creation of compelling content that is seen, liked and shared.
Content builds relationships. Relationships are built on trust. Trust drives revenue.