Industry-specific digital marketing strategies increase your chances of reaching your targeted audience at the exact moment they need to find you. Although you may reach a smaller audience altogether, you need to keep in mind that what really matters, is the people you do reach to be interested in what you have to offer.
An Industry-specific approach is perhaps the most effective way to demonstrate a point and always helps to better understand the underlying principles, based on real life examples. Through studying the needs of a particular industry, it is easier to determine what has worked and what has not, while also grasping the why behind each case. The Industry-Specific case studies we showcase, besides proving the significance and impact of digital marketing for every type of venture or endeavor in today’s world, also help you explore what digital marketing has done or can do, to help different companies in different fields.
Besides serving as a source of inspiration, armed with this knowledge you will be able to adjust your own digital marketing efforts and avoid what doesn’t work, while adopting the methods and approaches that yielded tangible results, to propel your own business to new heights.
The Fintech industry, as revealed by its name, combines the fields of finance and technology. To be more accurate, it relies on the enhanced capabilities of the latter to improve the services offered ...
The internet is currently rapidly filling up with Prop firms seeking out traders, thus making it difficult and challenging for new traders to select the right Prop firm amidst a multitude of options. In a nutshell, a Prop firm is a company that provides traders with capital to trade with, with the expectation of earning a percentage of the profits in accordance ...
Overview cTrader and MetaTrader are two popular trading platforms used by millions of people worldwide. They are a go-to choice for both experienced traders and beginners that want to get into trading. On the one hand we have cTrader – a platform packed with charting tools, modernistic design, and in- depth functionalities. On the other – MetaTrader ...
cTrader Platform Overview Will September 2022 go down in the Fintech books of history as the day that forex chose cTrader? Perhaps, perhaps not. What is certain is that ever since Apple mysteriously dropped the MT4 and MT5 apps from the Apple store forex traders are looking for alternatives, with cTrader being the number 1 choice. And for good reason, cTrader ...
What happened: MetaTrader delisted from Apple App Store Without any prior notification or formal announcement, Apple removed the MetaTrader 4 and MetaTrader 5 online trading platforms from its App Store. That means iOS-based devices can no longer download the MT4 and MT5 apps from the official App Store. Although the reasons behind the move are not yet clear, ...
Ever thought about trading forex but didn’t want to risk losing your money? You should consider a trading demo contest. Forex demo competitions are an excellent way to dip your toes in the trading water before you invest your hard-earned dollars. The purpose of this article is to break down forex demo completions. How do they work, what are the advantages ...
Proprietary trading, or prop trading for short, is a specific type of trading that is associated with banks and other financial institutions. It has been gaining popularity among retail traders who are seeking to get funding from a broker. For that purpose, these brokers, called prop firms, allocate their own capital to traders who receive the funding into ...
Prop firms are the marmite of the trading world today. Traders see the evaluation process or funding challenges required by certain firms as impossibly difficult and not worth the sign-up fee. Many others see prop firms as a career path and point out the vast leverage, training courses, and structured environment as beneficial to independent traders. What ...
Funded trading is a unique opportunity for traders seeking leverage to begin trading without risking their capital. Of course, while there is no such thing as a free lunch nor do the accounts come funded without a cost: traders need to prove their worth. For a small entry fee, contestants have the chance to demonstrate their skills. For those traders whose ...
The funded account challenge is a trading contest in which the winners are rewarded with real money to trade online. Traders are challenged to prove their ability to earn consistent profits. Those who pass the test get funded with up to $200K in their account. There are three stages to the competition: the demo stage, the verification stage, and the funding ...
The financial world is a buzz with a new challenge revolutionizing the industry: funded accounts. Many brokers are launching contests rewarded with the chance to trade with up to a quarter of a million dollars – risk-free. If this sounds too good to be true, read on. The funded account challenge is a unique opportunity to demonstrate your trading abilities ...
Overview Trading and investing in the global financial markets are increasingly popular, especially in the new post-Covid reality. Retail investors brush shoulders with professional money managers as Wall Street expands and moves to the cloud. In other words, the game of high finance is no longer reserved for the upper echelon of investors. Instead, people ...
Leverage is oftentimes thrown around without actually understanding what’s behind it. If you’ve ever set foot in the financial markets, you have already experienced what leverage does to your trading performance. If it hasn’t been particularly good, worry not. Once you get how leverage works, your trading will skyrocket to better and bigger profits. This ...
Having been in the markets for over 10 years, I’ve come to know what to look for and what to avoid in the broker industry. And if you have the proper knowledge of a trading services company and its offerings, you can easily decide whether you want to put your money in or not. Recently, I’ve been hearing more about the so-called proprietary trading firms, or ...
If you are either new to trading looking for exciting opportunities of a more seasoned trader ready to take your next big step and maximize your profits and rewards for your trading skills and acumen, then access to a funded trading account and the massive capital it puts to your disposal may perhaps be your way forward. The problem is that most such schemes ...
The Covid 19 pandemic and its severe impact on world economies and the financial situation of individuals across the globe have brought to the fore more than ever the realization that it is hard for people to survive depending on just a single source of income. What the crisis has highlighted is that ideally, individuals need to seek out opportunities that are ...
The MT4, is by far the most popular trading platform and the go-to platform, especially for small-scale, retail traders. This is attributed to the platform’s ease of use, the fact that it is widely adopted among brokers, as well as to its numerous incorporated added features, which greatly enhance the trading experience of traders. To help interested ...
True to our promise to keep offering insightful information, advice, and tips for existing but also aspiring forex online traders, this present post deals with the topic of ECN brokers, explaining what they are and examining whether and how trading through such brokers may be beneficial towards the trading endeavors and success chances of traders. Why choosing ...
Are you fascinated by the world of forex trading and impressed by its hugely lucrative potential? Do you want to start trading the foreign exchange markets, from the comfort of your home or while on the go, but get stuck on step one of the process? Well this is natural, as everyday people can now access the forex retail market online, but to do so they need a ...
Our resident team of experts, always having your interest in mind, has put together this concise, essential guide on how to trade forex, especially geared towards beginner traders, with no previous knowledge of or experience in the world of online, retail, forex training. Against the current gloomy backdrop, where the word is struggling to cope with the ...
Few will argue with the fact that marketers in the field of online retail brokerages, be they forex, CFD or crypto, have a truly big challenge in their hands when trying to effectively market their firm’s offering to prospective clients. The level of difficulty is high and it is rendered even higher due to two very distinct characteristics of the online ...
Not without good reason, the CFD and Forex affiliate programs are by far the most profitable in their entire affiliate marketing industry. As such, they attract hordes of affiliates looking to achieve higher affiliate earnings. If you have the necessary marketing skills and provide you partner up with the suitable, right CFD and/or Forex broker achieving ...
Trading the forex and other financial markets has become available to the everyday, average person opening up numerous lucrative opportunities for those determined to seek trading success. As explained in our post on finding the best broker for you, online retail forex brokers have now made it possible for literally everyone and anyone to set up a trading ...
Our recent myth-busting article on the topic of choosing the best forex broker for you appears to have spurred quite a discussion, which is a testament to the popularity of online retail forex trading. It seems that there are a lot of you out there who are actively seeking a broker in order to gain access to the online forex market. Another conclusion, derived ...
The purpose of this article is to help all aspiring forex traders select the ideal forex broker thought which they can access the forex market. A mere online search and clicking on the first result that Google serves you with is not a reliable method and you should definitely not trust your money to a broker whom you simply stumble across on a search results ...
The forex market is a highly lucrative one and so is the field of forex affiliate marketing. However, becoming a truly successful forex affiliate marketer is not exactly a walk in the park, but an endeavour that requires specific skills and a persistence to seek success, especially for those embarking on this path without substantial relevant previous ...
Few will disagree that the forex landscape is both costly and fiercely competitive making survival, especially for new entrants, a very dangerous and often almost impossible endeavour. The acquisition and retaining of trader/customers is a sport only for the fit and excelling in it is not for the faint-hearted. Through numerous of our past posts, we have ...
We have previously put forward the argument that if a white label retail forex brokerage solution provider wants to safeguard its position in the market, thus ensuring its longevity and if it wants to truly help its white labellers survive the competition and be viable and sustainable operations in the long run, then it should up its game and become a strategic ...
Having explained that looking at things from the perspective of the white label forex solution provider has led to building the preposition that the long-term survival of such firms would entail a shift in both how they perceive themselves and how their existing or future white label partners perceive them, we return to the topic to shed further light on ...
When thinking and talking about white label solutions in the digital era and more specifically white label online forex brokerage solutions, we tend to focus on the side of the broker, i.e. the entity buying the solution from the white label provider. We analyse what they should look for in a partner and advice on what they should do to succeed and what ...
Though is fact is not known to many, it is true that many of today’s top notch online forex trading brokers originally started out their operations as white labels. The reason behind this is very simple and lies within the fact that starting a forex brokerage from scratch is a very complex venture that entails a lot of financial, technical and legal ...
If you own a business that has online presence or you manage a website of any kind, wanting to increase the traffic to your website sounds like a very sensible and plausible aim to have. Achieving ...
When it comes to geographically relevant searches the online landscape is not only fiercely competitive, but it is also becoming increasingly expensive and much more difficult to penetrate. What this fact signifies is that local SEO is currently enjoying a huge significance for businesses across the entire spectrum of economic activity. Since relevant research ...
Searches engines such as Google, are constantly changing and improving their ranking algorithms that determine the ranking of search engine results, placing an increasing significance on the quality of user experience and aiming to help online searchers fare better. As a forex entrepreneur, you don’t only need to engage in forex SEO in order to make your ...
Most modern day entrepreneurs have grasped the absolutely necessity of having an online presence in today’s world, however, many fail to see that simply being present online is not enough. Achieving online success and attracting your target audience requires carefully planned and implemented techniques to yield the desired outcomes and a very effective method ...
Online search engines have revolutionized the way transactions are conducted in the modern days, and real estate is one of the industries that has been most impacted by this trend, since several studies reveal that consumers rely extensively on the internet when house hunting. In fact, for many interested home buyers looking online is the first step they take ...
It is true that like most businesses in the services sector, referrals are a good way to market a cleaning services provider business, especially if it is based on a small island like Cyprus, where everyone knows everyone and word of mouth spreads fast. With this being said however if you are the owner of a cleaning services business and you are think that your ...
In today’s modern, fast pacing world every business person needs to ensure that their business, besides all its other assets, also has a purposely designed, fully – functional website, which is SEO friendly to the greatest possible extend. This forms the basis of any solid digital marketing strategy and ensures that a business gains visibility and stands to ...
Startups are a trend in the economy of Cyprus that is here to stay, since authorities seem determined to encourage such ventures, which hold promising prospects for the country’s future and especially for the younger generations of aspiring entrepreneurs. Scarcity of resources, both of time and of money is a common problem faced by those trying to launch a ...
Although most search engines, such as Google and Bing, have at times refuted claims that posts in social media channels, for example on Facebook and Twitter, and the popularity such posts attract, are factors which directly influence the ranking of search engine results, most industry experts agree that a proper, well-designed social media strategy is an ...
Search engine optimization, known in short as SEO is perhaps one of the most powerful tools in the hands of every e-commerce and generally any business with an online presence. Although the concept of SEO is not too difficult to comprehend for any entrepreneur, the existence of various SEO strategies does tend to make matters seem more complicated. However, the ...