Industry-Specific source of inspiration - Segmenting your efforts by industry

Industry-specific digital marketing strategies increase your chances of reaching your targeted audience at the exact moment they need to find you. Although you may reach a smaller audience altogether, you need to keep in mind that what really matters, is the people you do reach to be interested in what you have to offer.

An Industry-specific approach is perhaps the most effective way to demonstrate a point and always helps to better understand the underlying principles, based on real life examples. Through studying the needs of a particular industry, it is easier to determine what has worked and what has not, while also grasping the why behind each case. The Industry-Specific case studies we showcase, besides proving the significance and impact of digital marketing for every type of venture or endeavor in today’s world, also help you explore what digital marketing has done or can do, to help different companies in different fields.

Besides serving as a source of inspiration, armed with this knowledge you will be able to adjust your own digital marketing efforts and avoid what doesn’t work, while adopting the methods and approaches that yielded tangible results, to propel your own business to new heights.

Best Forex Brokers for Beginners
  • Wednesday 07 October, 2020

Best Forex Brokers for Beginners

Our resident team of experts, always having your interest in mind, has put together this concise, essential guide on how to trade forex, especially geared towards beginner traders, with no previous knowledge of or experience in the world of online, retail, forex training. Against the current gloomy backdrop, where the word is struggling to cope with the...

The best kept secrets for running a successful forex brokerage
  • Saturday 12 September, 2020

The best kept secrets for running a successful forex brokerage

Few will argue with the fact that marketers in the field of online retail brokerages, be they forex, CFD or crypto, have a truly big challenge in their hands when trying to effectively market their firm’s offering to prospective clients. The level of difficulty is high and it is rendered even higher due to two very distinct characteristics of the online...

The Ultimate Secret Of Top Forex Affiliate Marketers
  • Saturday 29 August, 2020

The Ultimate Secret Of Top Forex Affiliate Marketers

Not without good reason, the CFD and Forex affiliate programs are by far the most profitable in their entire affiliate marketing industry. As such they attract hordes of affiliates looking to achieve higher affiliate earnings. If you have the necessary marketing skills and provided you partner up with the suitable, right CFD and/or Forex broker achieving...

Social Trading Revolution: Copy Trading and Investing platforms
  • Wednesday 26 August, 2020

Social Trading Revolution: Copy Trading and Investing platforms

Trading the forex and other financial markets has become available to the everyday, average person opening up numerous lucrative opportunities for those determined to seek trading success. As explained in our post on finding the best broker for you, online retail forex brokers have now made it possible for literally everyone and anyone to set up a trading...

The wonderful world of forex contests. Live and demo competition
  • Friday 21 August, 2020

The wonderful world of forex contests. Live and demo competition

Our recent myth-busting article on the topic of choosing the best forex broker for you appears to have spurred quite a discussion, which is testament to the popularity of online retail forex trading. It seems that there are a lot of you out there who are actively seeking for a broker in order to gain access to the online forex market. Another conclusion,...

How to choose the best Forex Broker – Towards trading success
  • Wednesday 12 August, 2020

How to choose the best Forex Broker – Towards trading success

The purpose of this article is to help all aspiring forex traders select the ideal forex broker thought which they can access the forex market. A mere online search and clicking on the first result that Google serves you with is not a reliable method and you should definitely not trust your money to a broker whom you simply stumble across on a search results...

Becoming a Successful Forex Affiliate Marketer. A Step-by-Step
  • Monday 25 May, 2020

Becoming a Successful Forex Affiliate Marketer. A Step-by-Step

The forex market is a highly lucrative one and so is the field of forex affiliate marketing. However, becoming a truly successful forex affiliate marketer is not exactly a walk in the park, but an endeavour that requires specific skills and a persistence to seek success, especially for those embarking on this path without substantial relevant previous...

Starting Your Own Brokerage: Shaping the future of trading
  • Tuesday 21 January, 2020

Starting Your Own Brokerage: Shaping the future of trading

Few will disagree that the forex landscape is both costly and fiercely competitive making survival, especially for new entrants, a very dangerous and often almost impossible endeavour. The acquisition and retaining of trader/customers is a sport only for the fit and excelling in it is not for the faint-hearted. Through numerous of our past posts, we have...

Starting Your Own Brokerage: The Need of a Strategic Partner
  • Monday 20 January, 2020

Starting Your Own Brokerage: The Need of a Strategic Partner

We have previously put forward the argument that if a white label retail forex brokerage solution provider wants to safeguard its position in the market, thus ensuring its longevity and if it wants to truly help its white labellers survive the competition and be viable and sustainable operations in the long run, then it should up its game and become a strategic...

Starting Your Own Brokerage: Need to differentiate Your Brand
  • Sunday 19 January, 2020

Starting Your Own Brokerage: Need to differentiate Your Brand

Having explained that looking at things from the perspective of the white label forex solution provider has led to building the preposition that the long-term survival of such firms would entail a shift in both how they perceive themselves and how their existing or future white label partners perceive them, we return to the topic to shed further light on...

Redefining the Rules of Starting Your Own Brokerage
  • Thursday 16 January, 2020

Redefining the Rules of Starting Your Own Brokerage

When thinking and talking about white label solutions in the digital era and more specifically white label online forex brokerage solutions, we tend to focus on the side of the broker, i.e. the entity buying the solution from the white label provider. We analyse what they should look for in a partner and advice on what they should do to succeed and what...

Why and how to become a White Label Broker. The pros and cons
  • Thursday 12 December, 2019

Why and how to become a White Label Broker. The pros and cons

Though is fact is not known to many, it is true that many of today’s top notch online forex trading brokers originally started out their operations as white labels. The reason behind this is very simple and lies within the fact that starting a forex brokerage from scratch is a very complex venture that entails a lot of financial, technical and legal...

The key benefits of SEO for businesses
  • Saturday 01 September, 2018

The key benefits of SEO for businesses

If you own a business that has online presence or you manage a website of any kind, wanting to increase the traffic to your website sounds like a very sensible and plausible aim to have. Achieving...

Local SEO as a business booster for 4 industries
  • Friday 31 August, 2018

Local SEO as a business booster for 4 industries

When it comes to geographically relevant searches the online landscape is not only fiercely competitive, but it is also becoming increasingly expensive and much more difficult to penetrate. What this fact signifies is that local SEO is currently enjoying a huge significance for businesses across the entire spectrum of economic activity. Since relevant research...

5 Top Forex SEO Strategies for Increased Conversion Rates
  • Tuesday 21 August, 2018

5 Top Forex SEO Strategies for Increased Conversion Rates

Searches engines such as Google, are constantly changing and improving their ranking algorithms that determine the ranking of search engine results, placing an increasing significance on the quality of user experience and aiming to help online searchers fare better. As a forex entrepreneur, you don’t only need to engage in forex SEO in order to make your...

Current Best Practice Tactics for Forex SEO
  • Monday 20 August, 2018

Current Best Practice Tactics for Forex SEO

Most modern day entrepreneurs have grasped the absolutely necessity of having an online presence in today’s world, however, many fail to see that simply being present online is not enough. Achieving online success and attracting your target audience requires carefully planned and implemented techniques to yield the desired outcomes and a very effective method...

The Essential Guide to Real Estate SEO
  • Saturday 18 August, 2018

The Essential Guide to Real Estate SEO

Online search engines have revolutionized the way transactions are conducted in the modern days, and real estate is one of the industries that has been most impacted by this trend, since several studies reveal that consumers rely extensively on the internet when house hunting. In fact, for many interested home buyers looking online is the first step they take...

Marketing guide for Cleaning Services in Cyprus
  • Wednesday 25 July, 2018

Marketing guide for Cleaning Services in Cyprus

It is true that like most businesses in the services sector, referrals are a good way to market a cleaning services provider business, especially if it is based on a small island like Cyprus, where everyone knows everyone and word of mouth spreads fast. With this being said however if you are the owner of a cleaning services business and you are think that your...

The whys and hows of SEO for online businesses in Cyprus
  • Monday 02 July, 2018

The whys and hows of SEO for online businesses in Cyprus

In today’s modern, fast pacing world every business person needs to ensure that their business, besides all its other assets, also has a purposely designed, fully – functional website, which is SEO friendly to the greatest possible extend. This forms the basis of any solid digital marketing strategy and ensures that a business gains visibility and stands to...

The necessity of SEO for Cyprus based startups
  • Wednesday 27 June, 2018

The necessity of SEO for Cyprus based startups

Startups are a trend in the economy of Cyprus that is here to stay, since authorities seem determined to encourage such ventures, which hold promising prospects for the country’s future and especially for the younger generations of aspiring entrepreneurs. Scarcity of resources, both of time and of money is a common problem faced by those trying to launch a...

Enhancing SEO efforts for online businesses
  • Wednesday 20 June, 2018

Enhancing SEO efforts for online businesses

Although most search engines, such as Google and Bing, have at times refuted claims that posts in social media channels, for example on Facebook and Twitter, and the popularity such posts attract, are factors which directly influence the ranking of search engine results, most industry experts agree that a proper, well-designed social media strategy is an...

Local SEO for Cyprus
  • Saturday 09 June, 2018

Local SEO for Cyprus

Search engine optimization, known in short as SEO is perhaps one of the most powerful tools in the hands of every e-commerce and generally any business with an online presence. Although the concept of SEO is not too difficult to comprehend for any entrepreneur, the existence of various SEO strategies does tend to make matters seem more complicated. However, the...